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Re-filing Trademarks: A Case of Déjà Vu?

Published by: Gauci-Maistre Xynou (Legal | Assurance)

Trade marks give a face to a product which enable us identify a brand. As consumers, we take them for granted even though they punctuate memories of our daily lives. How many of us ever think of the creative and strategic thinking that goes into their composition? In contrast, we are more familiar with trade mark infringement. And what is breaking news are the risks of re-filing new applications for the same trade mark that should not be glossed over.